Last week was #WebSummit week @Lisbon (yeahhh!!!...). Just like last year we spend most of our time at the e-commerce start up booths looking for trends, cool new ideas and useful functionality that we can use to improve our online stores. This year along with the myriad of new "innovative" (of sorts...) marketplaces we detected 2 trends: #omnichannel and #peer2peer. Omnichannel, or the challenge (utopy?) of making traditional bricks&mortar stores and online stores effectivel